Sci-Fi Much?

Magazines and Advertising are being adapted to function well together in the future! This is mainly due to the release of tablet devices, where the two industries can come together to create an extremely interactive and engaging product!

As they do now, Ads and Magazines will go hand in hand in the future. This has a lot to do with media convergence taking place at the moment. In the upcoming years we are going to be seeing the introduction of a lot more tablet device. We already have technology such as the iPAd (which came out recently), and the Norton Ink Adam, but these are just the beginning. For more information on the future of tablet technology, there is an interesting post on TechRadar.

Magazines will be released more and more as content available for tablet devices, which publishers are especially looking forward to, as this has already been tested and proven to be a success with iPhone apps. For publishers, this is extremely efficient, as it means there will be less printing, and they’ll have the potential to make more profit. A package offering a magazine-like experience mixed with the interactivity of being online has a high market value.

This also opens up a new way of advertising in magazines. As of now, the only forms of advertisements featured in magazines are still images printed on paper. However, with tablet devices around it’s easy to advertise using video, as well as images, whilst still making the magazine have a different feel than if it were being viewed online, on a website. A review on tablet technology in regards to the future of magazines explains further here.

Ads will also be made to use message customisation. They will, and are already starting to obtain information about their audience/viewers which can then be used in order to adapt or change the message they are transmitting. One example, according to Doshdosh.com, is that there are already billboards in development which have cameras in them. These cameras forward the images they record to a computer that can 85% of the time accurately identify the gender of the person looking at them. The billboard will then change its content to display something to advertise for that specific audience.