Wednesday, 14 April 2010

Magazine Sovereignty

Every magazine is undoubtedly produced by a Publisher, just as a film is by a studio. In the UK, there are several publishing conglomerates which own and represent most of the magazines we see around us each and every day!

Here is a list of the main magazine publishing conglomerates in the UK, and the amount of circulation per issue they produced on average in 2009. The information was taken from an article out of the Guardian, and can be found here.

IPC Media

Total average circulation per issue: 7.49m

Bauer Media:

Total average circulation per issue: 4.17m

BBC Worldwide

Total average circulation per issue: 3.8m

The National Magazine Company:

Total average circulation per issue: 3.49m

Future Publishing:

Total average circulation per issue: 1.56m

Condé Nast

Total average circulation per issue: 1.63m

From this information, it can be deduced that the conglomerate which controls more of the industry is the one that circulates the most per issue. But, that also depends on how many magazines each conglomerate owns. In an Industry such as the magazine industry, where a lot of the success of the media produced is based upon an audience's reaction to it, the popularity of each magazine can also influence the amount of control a publishing conglomerate has in the industry.

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